Auckland’s dog-loving community is booming, with more Kiwi pups than ever bounding through our parks, beaches, and increasingly dog-friendly cafés. As New Zealand’s largest city embraces its canine citizens, the demand for high-quality, engaging dog toys has skyrocketed. But not all pet stores are created equal—especially when you’re searching for toys that can withstand Auckland’s unique climate, active lifestyle, and diverse breed population.
Whether you’re a first-time puppy parent in Ponsonby or a seasoned dog owner out west, navigating the sea of squeakers, chews, and puzzle toys can be overwhelming. This comprehensive guide cuts through the marketing fluff to help you identify what truly matters when shopping for your four-legged companion. We’ll explore the features that separate exceptional pet stores from mediocre ones, dive deep into toy safety and selection strategies, and equip you with the knowledge to make informed decisions that keep your pup mentally stimulated and physically satisfied.
Top 10 Dog Toys
Detailed Product Reviews
6. Aipper Dog Toys 25 Pack for Fun and Teeth Cleaning, Puppy Chew Toys Pack with Squeak Plush Toy,Squeaky Toy Balls,Tug of War and Rope Toys for Puppy to Small Dogs
Overview:
The Aipper 25-Pack delivers an extensive variety starter kit specifically designed for puppies and small dogs. This comprehensive bundle combines plush squeaky toys, rope toys, rubber dental chews, and even poop bag accessories into one convenient package. The collection targets natural chewing instincts while promoting dental health through textured surfaces and interactive elements that keep young dogs engaged.
What Makes It Stand Out:
This bundle’s overwhelming variety stands as its primary differentiator—most competitors offer 5-10 toys maximum. The inclusion of seven poop bag rolls with a dispenser adds unexpected practical value rarely seen in toy sets. The specific combination of cotton rope toys for gum massage and rubber spikes for plaque removal addresses dental hygiene from multiple angles. For new puppy owners, this eliminates the guesswork of sourcing appropriate toys separately.
Value for Money:
Priced equivalently to 3-4 premium individual toys, this 25-piece set offers exceptional entry-level value. Purchasing these items separately would cost 2-3 times more. While individual toy quality may not match premium brands, the sheer quantity and variety make it ideal for testing what your puppy prefers before investing in specialized replacements. The poop bag inclusion further offsets the overall cost.
Strengths and Weaknesses:
Pros: Unmatched variety for exploration; dental health focus; practical poop bag bonus; excellent for teething puppies; cost-effective starter kit.
Cons: Durability concerns with aggressive chewers; primarily sized for small dogs only; some toys may go unused; quality control inconsistencies across large sets; plush toys won’t survive heavy destruction.
Bottom Line:
Perfect for new puppy parents seeking immediate variety without breaking the bank. While not built for power chewers, it provides excellent value for discovering your dog’s preferences and managing teething phases. Consider this a comprehensive trial pack rather than a long-term investment.
7. Interactive Dog Ball Toy (3.35×2.76in), 2026 Upgraded Automatic Rolling Ball with 3 Modes, USB Rechargeable, Smart Motion Pet Ball, for Small Medium Large Dogs Indoor Outdoor Play (Orange)
Overview:
This 2026-upgraded smart ball introduces autonomous play through motorized irregular motion that mimics unpredictable prey movement. The USB-rechargeable design eliminates battery costs while intelligent obstacle avoidance prevents frustrating mid-play stoppages. Suitable for all dog sizes, it operates across multiple surfaces from carpet to grass, offering three distinct speed modes to match your dog’s energy level.
What Makes It Stand Out:
The sophisticated motion algorithm creates genuinely unpredictable patterns that maintain canine interest far longer than traditional rolling toys. Smart obstacle avoidance represents a significant upgrade over cheaper motorized balls that constantly get stuck. The three-mode system (fast, slow, interactive) adapts to different training scenarios, while the removable shell and dental floss rope add cleaning functionality rarely seen in tech toys.
Value for Money:
Positioned in the mid-range for electronic pet toys, its intelligent features justify the premium over basic motorized balls. The USB rechargeability saves approximately $15-20 annually in battery costs. While more expensive than static toys, it provides 30-45 minutes of unsupervised entertainment, making it invaluable for busy owners. Durability concerns limit its lifespan with aggressive chewers, reducing overall value for those dogs.
Strengths and Weaknesses:
Pros: Genuine autonomous entertainment; intelligent navigation; surface versatility; rechargeable battery; adjustable difficulty modes; mental stimulation for high-energy dogs.
Cons: May intimidate timid dogs; battery life limited to 2-3 hours; not chew-proof if caught; motor noise can be disruptive; higher price point for budget-conscious owners.
Bottom Line:
An excellent investment for active, confident dogs left alone during the day. The obstacle avoidance tech actually works, making it superior to simpler alternatives. Avoid for anxious chewers who might destroy the mechanism, but for appropriate candidates, it revolutionizes independent play.
8. Molantaule Squeaky Dog Toys, Durability Interactive Tug of War Puppy Toys for Indoor and Outdoor Play – Stuffed Pet Dog Toys with Soft Fabric Suitable for Small, Medium, and Large Dogs
Overview:
Molantaule’s interactive toy combines plush comfort with tug-of-war functionality through its unique telescopic body and reinforced handle design. Constructed from upgraded pineapple cotton with enhanced stitching, it targets dogs who enjoy both squeaky prey simulation and physical pulling games. The integrated crinkle paper adds auditory variety, while the machine-washable construction addresses hygiene concerns for multi-purpose indoor and outdoor use.
What Makes It Stand Out:
The telescopic extending body creates dynamic resistance during tug games, offering more engaging feedback than static rope toys. The pineapple cotton fabric represents a noticeable upgrade over standard plush materials, providing better tear resistance while remaining gentle on gums. The bottom handle design gives owners superior grip control compared to loop-style tug toys, reducing hand strain during extended play sessions.
Value for Money:
Priced competitively with mid-tier interactive toys, its dual squeaky-tug functionality effectively replaces two separate purchases. The enhanced durability extends lifespan 2-3 times longer than basic plush toys, improving cost-per-use metrics. While not inexpensive, the machine-washable feature preserves hygiene without replacement costs. For households prioritizing interactive bonding over solo chewing, it delivers strong value.
Strengths and Weaknesses:
Pros: Innovative telescopic design; durable pineapple cotton; comfortable handle grip; crinkle-squeak combination; machine washable; suitable for multi-dog homes.
Cons: Not indestructible for power chewers; squeaker may fail with heavy use; plush interior vulnerable if breached; telescopic mechanism can wear over time.
Bottom Line:
Ideal for owners who actively play with their dogs rather than leaving toys for solo destruction. The tug functionality excels, but supervise aggressive chewers. A solid choice for medium-energy dogs who enjoy interactive games, though true power chewers will eventually penetrate the fabric.
9. KONG Classic Stuffable Dog Toy – Fetch & Chew Toy for Dogs – Treat-Filling Capabilities & Erratic Bounce for Extended Play Time – Durable Natural Rubber Material – for Large Dogs
Overview:
The KONG Classic remains the gold standard for durable, mentally stimulating dog toys after nearly 50 years. This veterinarian-recommended red rubber toy features a hollow center for stuffing treats and an unpredictable bounce pattern that engages dogs during fetch. Designed for average chewers, its natural rubber construction withstands extended gnawing while the treat-dispensing mechanism provides cognitive enrichment that combats boredom and anxiety-related behaviors.
What Makes It Stand Out:
Proven durability across millions of dogs establishes unmatched reliability. The erratic bounce pattern isn’t just marketing—it genuinely challenges dogs’ tracking abilities, making fetch more mentally engaging. The treat-stuffing capability transforms it from a simple chew toy into a puzzle feeder that extends playtime from minutes to hours. Dishwasher-safe cleaning and Made-in-USA quality control further distinguish it from imitators.
Value for Money:
Premium-priced but amortizes to pennies per month over its multi-year lifespan. Replacing cheaper toys quarterly costs more long-term. The behavioral benefits—reduced digging, barking, and separation anxiety—provide intangible value that justifies the upfront cost. While similar-shaped toys exist, none match KONG’s rubber formula durability. For large dogs, the size-appropriate model prevents choking hazards of smaller versions.
Strengths and Weaknesses:
Pros: Legendary durability; proven behavioral benefits; versatile treat-stuffing; erratic bounce engagement; vet/trainer recommended; easy dishwasher cleaning.
Cons: Heavy for small breeds; some dogs lose interest without treats; not for extreme power chewers (consider black KONG); rubber smell initially strong.
Bottom Line:
A non-negotiable staple for responsible dog ownership. While not indestructible for the most aggressive chewers, it outlasts virtually all competitors for normal to strong chewers. The mental stimulation value alone warrants the purchase. Every dog owner should try this before considering alternatives.
10. Multipet Original Loofa Dog Plush Toy – Squeaky Toy for All Dogs – Extra Soft Plush – Stuffed Animal Dog Toys for Playing (1 Count, 6”, Random Color Surprise)
Overview:
The Multipet Loofa Dog delivers simple, classic squeaky plush entertainment in a compact 6-inch form factor. Marketed as an “extra soft” stuffed toy with an embedded squeaker, it targets small to medium-sized dogs seeking comfort and auditory stimulation. The random color surprise element adds minor novelty, though the core appeal remains its straightforward design and accessible price point for casual play rather than serious chewing.
What Makes It Stand Out:
Its singular focus on softness and squeak appeal distinguishes it from over-engineered alternatives. The loofa shape is easy for small mouths to carry, while the minimal stuffing reduces mess if torn. The random color assignment, while seemingly trivial, can delight owners who enjoy surprise elements. Its lightweight construction makes it safe for indoor fetch without damaging furniture, serving as an affordable impulse purchase.
Value for Money:
Among the most affordable brand-name dog toys available, it costs less than most coffee shop drinks. This makes it ideal for testing whether your dog enjoys plush toys before investing in durable versions. However, the disposable nature means frequent replacements, potentially exceeding the cost of one premium toy over time. For gentle players, it provides months of entertainment; for chewers, it may last hours.
Strengths and Weaknesses:
Pros: Extremely affordable; extra soft texture; minimal stuffing mess; appropriate size for small dogs; classic squeaker appeal; lightweight for indoor play.
Cons: Not durable for chewers; random color may disappoint; squeaker fails quickly with rough play; too small for large breeds; offers no mental stimulation.
Bottom Line:
A decent stocking stuffer or gentle comfort toy for non-destructive dogs. Don’t expect longevity—purchase with the understanding it’s semi-disposable. Perfect for senior dogs or those who simply carry and squeak rather than shred. For puppies or chewers, invest in more robust options immediately.
Understanding Auckland’s Unique Dog Toy Needs
The Urban Pup Lifestyle
Auckland’s metropolitan environment creates distinct play patterns for our dogs. Unlike rural canines with endless paddocks, city pups often contend with smaller living spaces, leash-only parks, and the need for quiet indoor entertainment. The best pet stores understand this urban reality and stock toys designed for apartment-friendly enrichment—think puzzle feeders that challenge minds without requiring sprawling backyards, and durable chew toys that satisfy natural instincts without disturbing neighbours through thin walls.
Climate Considerations for Toy Durability
Our subtropical climate presents unique challenges for dog toy longevity. Auckland’s humid summers, occasional downpours, and UV intensity can degrade poorly made toys faster than you can say “fetch.” Quality retailers stock products specifically engineered to resist mould growth, fading, and material breakdown in our variable weather. Look for stores that can articulate which toys perform best after being left in a sunny backyard or used during beach trips to Mission Bay.
What Makes a Pet Store Truly Pup-Approved
Knowledgeable Staff Who Understand Local Breeds
Exceptional pet stores employ team members who recognise that a Huntaway from the Waikato has different needs than a city-dwelling Cavoodle. They should ask insightful questions about your dog’s age, breed mix, chewing style, and activity level before making recommendations. Staff who can discuss the specific prey drives of breeds common in Auckland—like Labradors, Border Collies, and the increasingly popular Groodles—demonstrate the expertise that transforms a simple transaction into a valuable consultation.
Product Curration and Quality Standards
The most reputable retailers don’t stock every brand under the sun. Instead, they carefully curate their inventory based on rigorous testing, customer feedback, and manufacturer transparency. These stores can explain their selection criteria: which toys undergo independent safety testing, which companies offer satisfaction guarantees, and which materials they refuse to stock due to durability or toxicity concerns. This editorial approach to inventory signals a store that prioritises pet welfare over profit margins.
Essential Dog Toy Categories Every Store Should Stock
Interactive Puzzle Toys for Clever Kiwi Canines
Mental stimulation is non-negotiable for Auckland’s intelligent, often under-exercised urban dogs. Top-tier stores dedicate significant shelf space to puzzle toys that challenge problem-solving skills. These range from beginner-level treat-dispensing balls to advanced multi-step puzzles requiring sequential actions. The best retailers organise these by difficulty level and provide demonstration models so you can assess whether the challenge suits your dog’s cognitive abilities.
Durable Chew Toys for Power Chewers
Auckland’s pet stores must cater to our nation’s strong working dog heritage. Even city dogs often retain powerful chewing instincts. Look for retailers offering a graduated spectrum of chew toys—from soft puppy teething rings to ultra-durable options for determined destroyers. They should understand the difference between aggressive chewers who shred for sport and anxious chewers who need comfort, guiding you toward appropriate materials like natural rubber, nylon composites, or digestible chews.
Fetch Toys for Auckland’s Active Outdoor Culture
With dozens of off-leash beaches and parks, Aucklanders love a good game of fetch. Superior stores stock throwing toys designed for our specific environments: floating toys for water retrieves at Ōrewa Beach, high-visibility colours for grey winter mornings at Cornwall Park, and compact designs that fit in a handbag for impromptu play at Victoria Park. They’ll also discuss the environmental impact of lost toys and suggest biodegradable options for eco-conscious owners.
Safety First: Non-Negotiable Features in Dog Toys
Material Safety and Toxicity Testing
New Zealand lacks specific regulations for pet toy safety, placing responsibility on retailers to vet their suppliers. Reputable stores only stock toys made from food-grade, BPA-free materials and can provide evidence of toxicity testing. They should explicitly state they avoid toys containing phthalates, lead, or formaldehyde—chemicals occasionally found in cheap imports. Ask about their policy on recalled products and how they stay informed about safety alerts.
Size Appropriateness and Choking Hazards
A toy suitable for a Saint Bernard could be deadly for a Chihuahua. Quality retailers organise toys by size categories that align with breed weight ranges, not vague labels like “small” or “large.” They’ll demonstrate how to perform the “knuckle test”—if a toy fits through a toilet paper tube, it’s too small for most medium-sized dogs. Staff should proactively warn about common hazards like squeakers that can be extracted and swallowed during vigorous play.
Matching Toys to Your Dog’s Personality and Breed
High-Energy Breeds Common in Auckland
Border Collies and Huntaways remain popular among Aucklanders who underestimate their exercise needs. The best stores specialise in toys that channel this energy productively: flirt poles for controlled chase games, herding balls that mimic livestock movement, and treat-dispensing toys that extend feeding time. They’ll explain how the right toy can prevent destructive behaviours born from boredom, like fence-running or excessive barking.
Small Apartment Dogs vs. Suburban Companions
Auckland’s housing diversity means retailers must cater to both penthouse Pugs and backyard Beagles. For apartment dwellers, they’ll recommend quiet toys (no squeakers!), space-efficient options like collapsible tunnels, and calming enrichment tools. Suburban dog owners might benefit from digging toys, agility equipment, and robust outdoor puzzles. The key is stores that recognise your living situation dramatically influences appropriate toy choices.
The Rise of Sustainable and Eco-Friendly Dog Toys
New Zealand-Made Options and Local Artisans
Kiwis increasingly value locally crafted products, and dog toys are no exception. Forward-thinking stores showcase toys handmade by New Zealand artisans using native materials like hemp, wool, and sustainably harvested wood. These products often come with compelling stories about the makers and typically have lower carbon footprints than imported alternatives. Retailers should be able to articulate the environmental and economic benefits of choosing local.
Biodegradable Materials and Environmental Impact
With Auckland’s beaches and waterways at risk from plastic pollution, eco-conscious stores prioritise biodegradable toys. They’ll explain the difference between truly compostable materials and those that merely break down into microplastics. Look for retailers who participate in take-back programs for worn toys and can advise on responsible disposal methods that align with Auckland Council’s waste management guidelines.
Price Points and Value: Getting the Best Bang for Your Buck
Understanding Toy Longevity vs. Cost
The cheapest toy isn’t economical if it lasts one day. Expert retailers help you calculate cost-per-use, explaining why a $30 natural rubber toy that survives six months offers better value than a $5 vinyl toy destroyed in an hour. They’ll discuss warranty policies, manufacturer replacement programs, and which toy types justify premium pricing based on your dog’s play style.
When to Splurge vs. When to Save
Not every toy warrants a big investment. Quality stores advise spending more on durable daily-use items like chew toys and puzzle feeders, while suggesting budget-friendly options for novelty items your dog might quickly lose interest in. They’ll also explain how rotating a smaller collection of high-quality toys provides more enrichment than a large assortment of cheap, easily destroyed options.
Online vs. Brick-and-Mortar: Shopping Strategies for 2026
Benefits of Local Store Visits
Physical stores offer irreplaceable advantages: tactile assessment of toy durability, immediate answers to questions, and avoidance of shipping delays. Auckland’s best retailers create destination experiences with dog-friendly premises, product demonstrations, and community noticeboards. They’ll let your dog test toys in-store and observe their interaction, providing insights no online algorithm can replicate.
Digital Tools and Virtual Consultations
Progressive stores now blend physical and digital retail. They offer video consultations where staff assess your dog’s needs via webcam, curate personalised toy boxes, and provide same-day delivery within Auckland’s urban core. Look for retailers with robust websites featuring detailed toy guides, customer review videos, and subscription services that keep your pup’s toy box fresh without requiring constant store visits.
Community-Focused Stores: More Than Just Retail
Events, Training, and Socialisation Opportunities
The most valuable pet stores function as community hubs. They host puppy play sessions, invite behaviourists for toy-selection workshops, and organise breed-specific meetups. These events help you observe how different dogs interact with toys, providing real-world insights into durability and engagement. Stores that invest in education demonstrate commitment beyond sales transactions.
Supporting Local Animal Welfare Initiatives
Ethical retailers partner with Auckland-based rescues like HUHA and Auckland Council Animal Management, donating a portion of toy sales to welfare programs. They might run “buy one, donate one” campaigns or host adoption events. Supporting these stores means your purchase contributes to the broader wellbeing of Auckland’s canine community, not just your own pup.
Seasonal Toy Considerations for Auckland’s Climate
Summer Water Toys and UV Resistance
Our long summers demand toys that perform in and around water. Quality stores stock floating toys made from non-toxic, UV-resistant materials that won’t become brittle after sun exposure. They’ll warn against toys that absorb water and harbour bacteria, and suggest quick-drying alternatives perfect for repeat trips to Takapuna Beach or the Whau River.
Winter Indoor Enrichment Options
Auckland’s wet winters can confine even the most dedicated outdoor enthusiasts. The best retailers prepare for this seasonal shift by expanding their indoor toy collections: snuffle mats for scent work, lick mats that promote calm behaviour during storms, and puzzle toys that compensate for missed walks. They’ll help you build a “rainy day arsenal” before the first winter downpour.
The Importance of Toy Rotation and Enrichment Programs
Creating a Toy Subscription Mentality
Smart retailers teach the concept of toy rotation—keeping most toys out of sight and cycling them weekly to maintain novelty. Some Auckland stores now offer toy library programs or subscription boxes that deliver curated selections quarterly. This approach prevents toy fatigue, reduces clutter in small apartments, and ensures your dog’s enrichment evolves with their changing needs and abilities.
Red Flags: Warning Signs of Subpar Pet Stores
What to Avoid When Toy Shopping
Be wary of stores that can’t answer basic safety questions, stock only budget brands, or organise toys purely by price rather than function. Red flags include vague product descriptions, no return policy for defective items, and staff who push specific brands without asking about your dog. Quality retailers welcome scrutiny and encourage you to contact them with post-purchase concerns.
Building a Relationship with Your Local Pet Store
Loyalty Programs and Personalised Recommendations
The ultimate pet store remembers your dog’s name, tracks their toy preferences, and alerts you when new products match their profile. Look for sophisticated loyalty programs that reward repeat business with discounts, birthday treats for your pup, and early access to sales. These relationships transform shopping from a chore into a collaborative partnership in your dog’s wellbeing.
Auckland’s Dog-Friendly Culture and Toy Trends
How Local Cafes and Parks Influence Toy Choices
Auckland’s proliferation of dog-friendly businesses shapes toy preferences. Stores near popular spots like Grey Lynn Park or the Viaduct Harbour stock toys suitable for social settings—quiet puzzles for café visits, portable water bowls with attached toys, and multi-dog toys for park interactions. They stay attuned to local bylaws and cultural shifts, ensuring their inventory reflects how Aucklanders actually live with their dogs.
Preparing for 2026: Emerging Trends in Canine Enrichment
Tech-Integrated Toys and Smart Features
The future of dog toys includes app-controlled treat dispensers, activity trackers embedded in chew toys, and smart puzzles that adjust difficulty based on performance. Forward-thinking Auckland stores are already trialling these innovations, offering demos and explaining how technology can benefit (or frustrate) modern dog owners. They’ll help you navigate the balance between digital convenience and the simple joy of a well-designed rubber ball.
Frequently Asked Questions
What safety standards should I look for in dog toys sold in Auckland?
While New Zealand lacks mandatory pet toy safety regulations, reputable stores voluntarily adhere to international standards like ASTM F963 (toy safety) and EU REACH compliance. Ask retailers for documentation of third-party testing for heavy metals, phthalates, and BPA. Quality stores also perform their own durability assessments and maintain relationships with manufacturers who provide batch-specific safety certificates.
How does Auckland’s humid climate affect toy durability?
Humidity accelerates mould growth in porous toys and can degrade certain plastics, making them brittle. Choose toys made from non-porous materials like natural rubber or silicone for outdoor use. After beach or park visits, rinse toys with fresh water and dry thoroughly. Stores familiar with Auckland’s climate will stock quick-drying, antimicrobial options and advise against leaving toys outside long-term.
Are New Zealand-made dog toys worth the premium price?
Locally made toys typically cost 20-40% more than imports but offer superior durability, lower environmental impact, and support our economy. Many artisans use native materials uniquely suited to New Zealand conditions. Reputable stores will honestly assess whether a local product’s benefits justify its cost for your specific dog, rather than pushing them on principle.
How often should I replace my dog’s toys?
Replace toys immediately when you notice cracks, loose parts, or significant wear. Even durable toys have lifespans—chew toys typically last 3-6 months for aggressive chewers, while plush toys may need monthly replacement. Quality stores offer “toy health checks” and can show you warning signs specific to different materials. They’ll also advise on rotating toys to extend their useful life.
What’s the best way to choose toys for a multi-dog household?
Select toys suitable for your largest, most powerful chewer to prevent choking hazards for smaller dogs. Offer a variety of types to reduce resource guarding—different textures, sizes, and functions. The best stores provide multi-purchase discounts and suggest “communal” toys designed for shared play, along with individual enrichment items for separate quiet time.
Can I wash dog toys, and how does this affect safety?
Most rubber and nylon toys are dishwasher-safe (top rack), while plush toys should be machine washed weekly to prevent bacterial buildup. However, washing can weaken seams and material integrity. Quality retailers provide care instructions for each toy type and warn when frequent washing might compromise safety, recommending replacement over repeated cleaning for certain designs.
What toys work best for Auckland’s popular dog breeds?
Labradors need durable fetch toys and food puzzles to combat their tendency to become overweight. Border Collies excel with complex puzzle toys and herding balls that engage their problem-solving skills. Small companion breeds like Cavoodles benefit from comfort toys and gentle chews. Expert stores maintain breed-specific guides and can discuss how mixed-breed traits influence toy selection.
How do I balance eco-friendly choices with my dog’s destructive habits?
Prioritise durability over material origin for power chewers. Some “eco” toys use natural materials that aggressive chewers destroy quickly, creating more waste. Better stores offer hybrid solutions: durable cores made from recycled materials with replaceable natural-fibre covers, or biodegradable toys designed for moderate chewers with clear lifespan expectations.
Should I buy toys online or visit Auckland stores in person?
Visit physical stores for initial purchases to assess quality and gauge your dog’s interest. Once you know what works, online ordering with local delivery offers convenience. The best retailers provide both options seamlessly, allowing you to return online purchases in-store and offering video consultations to replicate the in-person experience when you can’t visit.
How can I tell if a pet store genuinely cares about animal welfare?
Look for transparent partnerships with local rescues, adoption events, and staff who volunteer their expertise pro bono. Welfare-focused stores will discourage over-purchasing, offer toy donation bins for shelters, and refuse to stock products from companies with questionable ethics. They’ll prioritise your dog’s needs over sales targets, even recommending cheaper options when appropriate.