If you’ve ever found yourself squinting at treat labels at 11 p.m., wondering whether “natural flavor” actually means anything, you’re not alone. Fruitables has become the go-to brand for pet parents who want visible ingredients, calorie transparency, and aromas that don’t clear the living room. Before you add another bag to your autoship, though, it pays to understand what separates a genuinely functional Fruitables treat from a cleverly marketed biscuit that just happens to smell like pumpkin.
Below, we’re diving deep into the science, sourcing, and canine psychology behind Fruitables dog treats so you can shop like a pro in 2025. You’ll learn how to decode labels, match textures to training goals, and avoid the hidden red flags that even five-star reviews sometimes miss. Consider this your masterclass—no rankings, no fluff, just the expertise you need to pick the perfect chew for your unique dog.
Top 10 Fruitables Dog Treats Reviews
Detailed Product Reviews
1. Fruitables Healthy Dog Treats Pumpkin & Apple | Made with Pumpkin for Dogs | Low Calorie Treats for Dogs | 12 Ounces, White
Overview: Fruitables Pumpkin & Apple Healthy Dog Treats deliver a crunchy, 8-calorie biscuit that blends USA-baked pumpkin, oats and apples into a training reward dogs actually want.
What Makes It Stand Out: The superfood recipe smells like fall spice and breaks cleanly in half, so one biscuit goes twice as far during obedience drills; the re-sealable 12 oz bag stays fresh for weeks.
Value for Money: At $5.49 you get roughly 70 treats—about 8 ¢ each—cheaper than most “premium” biscuits yet lower in calories and higher in fiber.
Strengths and Weaknesses: Dogs love the scent and crunch; only 8 calories keeps waistlines slim; no wheat, corn or soy. Weaknesses: barley isn’t grain-free, so strict elimination-diet pups may still react; crumbs settle at bag bottom.
Bottom Line: A guilt-free, wallet-friendly trainer’s staple—keep a bag in every pocket.
2. Fruitables Baked Dog Treats Variety 4 Pack (Pumpkin & Apple, Banana, Blueberry, Cranberry) – 7 oz (4 Pack)
Overview: The Fruitables Baked Variety 4-Pack spreads seasonal cheer year-round with 7 oz each of Pumpkin-Apple, Banana, Blueberry and Cranberry crunchy biscuits.
What Makes It Stand Out: One purchase rotates four distinct aromas, preventing boredom for picky eaters while still delivering the same 8-calorie, CalorieSmart nutrition.
Value for Money: $17.99 for 28 oz totals ~160 treats—11 ¢ apiece—only pennies more than single-flavor bags but quadruple the menu.
Strengths and Weaknesses: Pros: re-closable pouches stay crunchy; fruits add antioxidants; USA baked. Cons: four small bags create extra plastic; banana flavor can stain light fur around the mouth.
Bottom Line: Perfect for multi-dog homes or fussy single pups that crave variety without calorie overload.
3. Fruitables Biggies™ Pumpkin Blueberry Dog Treats
Overview: Fruitables Biggies Pumpkin & Blueberry biscuits are hefty 2-inch squares designed for large breeds, yet they snap easily into portion-controlled pieces.
What Makes It Stand Out: The “big” format means fewer biscuits per session, reducing over-treating while the blueberry-pumpkin aroma hooks even distracted giants.
Value for Money: $9.89 per pound nets about 25 Biggies—40 ¢ each—costlier than mini trainers but still reasonable for a specialty, clean-label large-dog biscuit.
Strengths and Weaknesses: Pros: no wheat/corn/soy, easy snap, USA made. Cons: small dogs need careful breaking; bag holds only 1 lb, so heavy rewarders burn through it quickly.
Bottom Line: Ideal for Labradors, Shepherds & Co. who deserve a visible, crunchy payoff without calorie bloat.
4. Fruitables Skinny Mini Dog Treats, Healthy Pumpkin Treat for Dogs, Low Calorie & Delicious, Puppy Training, Free of Wheat, Corn and Soy, Made in the USA, Pumpkin and Mango Flavor, 5oz
Overview: Fruitables Skinny Minis pack pumpkin-and-mango flavor into pencil-eraser-sized soft chews that weigh in at <4 calories each.
What Makes It Stand Out: Half the calories of standard Fruitables plus a softer texture make them perfect for senior jaws, tiny mouths or rapid-fire clicker sessions.
Value for Money: $5.49 buys 5 oz (~120 pieces) or 4.5 ¢ per treat—one of the lowest calorie-cost ratios on the market.
Strengths and Weaknesses: Pros: wheat/corn/soy-free, easy to swallow, smell like tropical yogurt. Cons: softness equals faster spoiling once the pouch is open; mango can tempt counter-surfing.
Bottom Line: The go-to “high-frequency, low-impact” reward for puppies, obedience nerds and weight-watching hounds alike.
5. Fruitables Pumpkin Dog Treats, 7oz, Crunch Variety Pack of 6
Overview: Fruitables Crunch Variety 6-Pack supersizes the flavor wheel: Pumpkin Apple, Banana, Blueberry, Cranberry, Apple Bacon and Sweet Potato Pecan—each 7 oz, oven-baked with cinnamon.
What Makes It Stand Out: Six distinct textures and aromas (including a smoky bacon option) rotate through the week, keeping smart dogs guessing while staying under 9 calories apiece.
Value for Money: $24 for 42 oz breaks down to 9 ¢ per biscuit—bulk-buy savings versus purchasing flavors individually.
Strengths and Weaknesses: Pros: antioxidant-rich, high-fiber, USA baked, no artificial junk. Cons: up-front price stings; bacon variety isn’t vegetarian for households avoiding meat; large box needs pantry space.
Bottom Line: A six-month supply of excitement for one dog or instant party favors for multi-pet homes—worth the cupboard real estate.
6. Fruitables Whole Jerky Bites, Grilled Bison & Apple Dog Treats, Healthy Dog Treats, Limited Ingredients, No Corn, Wheat, or Soy, Puppy Essentials, 5oz
Overview: Fruitables Whole Jerky Bites marry the rich taste of USA-sourced bison with sweet apple in a soft, chewy strip designed for dogs of every size. The 5-oz pouch holds roughly a dozen thick slabs that tear cleanly into training morsels without crumbling.
What Makes It Stand Out: Single-animal protein plus fruit equals one of the shortest ingredient lists on the pet-shelf—perfect for allergy-prone pups. The jerky is slow-smoked in small batches, giving it an aroma that sends dogs into instant “sit” mode.
Value for Money: At forty dollars per pound this is premium pricing, but comparable to boutique jerkies sold in specialty shops. You pay for muscle meat, not cereal binders, so each calorie carries more bio-available nutrition than cheaper biscuits.
Strengths and Weaknesses: Pros: grain-free, made in the USA, genuinely soft for seniors or puppies, resealable pouch keeps strips pliable. Cons: strong smoky smell may linger on fingers; pouch empties fast with large breeds; pricey for daily training.
Bottom Line: If your budget allows, these jerky bites are a clean, high-value reward that even finicky eaters respect. Stock them for recall practice or stuff a strip into a puzzle toy—just hide your wallet from the dog.
7. Fruitables Soft and Chewy Skinny Minis Grain Free Dog Training Treats Variety Pack of 6-1 of Each Flavor
Overview: This rainbow carton delivers six 5-oz pouches of Fruitables Skinny Minis in fan-favorite flavors, giving pet parents a ready-made rotation from Pumpkin & Mango to Watermelon. Every piece is soy-, corn-, wheat- and artificial-free.
What Makes It Stand Out: Variety eliminates flavor fatigue during long training weeks. At roughly 3.5 calories per mini chew, you can reinforce a “down-stay” twenty times without blowing the daily calorie budget.
Value for Money: Fourteen dollars per pound sits mid-range for grain-free treats; buying the six-pack shaves 20% off individual pouch prices and keeps the pantry stocked.
Strengths and Weaknesses: Pros: resealable pouches stay soft for months, antioxidants from pumpkin & berries support immunity, perfect size for small mouths. Cons: some flavors stain light fur; dogs may pick favorites and snub others; carton packaging is bulky for toy-breed owners who prefer pocket-sized options.
Bottom Line: Great starter bundle for new puppies, competitive obedience students, or multi-dog homes that crave variety without waistline worry. Seal the pouches tight and you’ll have half a year of low-cal motivation on hand.
8. Fruitables Baked Dog Treats – Pumpkin Treats for Dogs – Healthy Low Calorie – Free of Wheat, Corn and Soy – 12 Oz (Variety Pack of 4)
Overview: Four 12-oz bags of crunchy pumpkin biscuits—Apple Bacon, Blueberry, Banana, and original Pumpkin—land in one planet-friendly box. Each flower-shaped cookie clocks just eight calories, letting big and small dogs crunch happily.
What Makes It Stand Out: Superfood pumpkin puree replaces fat for moisture, creating a crisp snap dogs love while trimming calories by 50% versus typical biscuits. The aroma escapes the moment you pop the velcro seal, making sit-and-wait self-reinforcing.
Value for Money: Under ten dollars per pound for baked, USA-made treats is hard to beat; the 48-oz total stretches through months of daily rewarding.
Strengths and Weaknesses: Pros: crunchy texture helps clean teeth, grain-free recipe suits sensitive stomachs, resealable bags keep biscuits fresh for 12 months. Cons: flower edges can fracture into crumbs in transit; pumpkin scent is polarizing for humans; 8-calorie size may feel tiny to giant breeds.
Bottom Line: Owners who want guilt-free crunch without fillers should grab this bundle. Use them for loose-leash reps or stuff a few into a Kong—the low calorie count forgives generous hands.
9. Fruitables Baked Dog Treats – Pumpkin Treats for Dogs – Healthy Low Calorie – Free of Wheat, Corn and Soy – 7 oz (Variety Pack of 4)
Overview: A quartet of 7-oz pouches—Pumpkin Apple, Blueberry, Cranberry, and Banana—brings autumn spice to the Fruitables baked line. Each crunchy flower is under nine calories and loaded with fiber-rich pumpkin.
What Makes It Stand Out: The patent-pending Calorie Smart formula bakes in cinnamon for anti-inflammatory punch while keeping fat at a feather-light 6%. Result: a cookie that smells like Thanksgiving pie yet trims waistlines.
Value for Money: Ten dollars per pound is budget-friendly for functional superfood biscuits, especially when buying the variety pack prevents boredom-based rejection.
Strengths and Weaknesses: Pros: small size ideal for repetitive training, USA-baked with global superfoods, cranberries add urinary support. Cons: cinnamon can overwhelm picky noses; 7-oz pouches run out fast with Labs; not as hard as dental-specific biscuits for heavy chewers.
Bottom Line: Perfect pocket cookie for walks, class, or puzzle toys when you need high volume without high calories. Rotate flavors daily and watch enthusiasm stay sky-high.
10. Fruitables Skinny Mini Dog Treats (3 Cal) – Soft Dog Healthy Training Treats, 5 oz (Variety Pack of 3)
Overview: Three 5-oz pouches of Skinny Minis—Rotisserie Chicken, Watermelon, and Grilled Bison—deliver soft, chewy motivation at only three calories a pop. Grain-free recipe stars pumpkin, sweet potato, and chickpeas for slow-burn energy.
What Makes It Stand Out: Triple-flavor trio fits the modern trainer’s mantra: tiny calorie, giant payoff. Aromas are so intense that even scent-hounds pause mid-track for a nibble.
Value for Money: Seventeen dollars per pound looks steep until you realize 450 treats hide inside; cost-per-reward rivals homemade chicken breast but without prep time.
Strengths and Weaknesses: Pros: ultra-low calorie means endless reps for agility or scent-work, soft texture suits senior jaws, resealable pouches travel well. Cons: strong smell can transfer to pockets; some strips stick together in humid climates; not ideal as a long-lasting chew for power breeds.
Bottom Line: If your training plan calls for hundreds of reps a week, these Skinny Minis are the gold standard. Keep a pouch clipped to your waist and you’ll have a focused, fit dog without expanding either waistline.
Why Fruitables Continues to Dominate the Functional-Treat Space
Fruitables pioneered the calorie-counted, superfood-infused treat category back when “functional” still sounded like a yoga term. Their commitment to U.S.-sourced proteins, limited-ingredient formulas, and vet-reviewed feeding guidelines created a trust moat that newer brands are still trying to cross. Add in a patented baking process that locks in scent without greasy residue, and you get a treat dogs recognize before the bag even opens.
Understanding the Fruitables Product Architecture
Fruitables doesn’t release dozens of new SKUs every season; instead, they iterate within three core lines—Skinny Minis, Crunchy, and Jerky—each engineered for different calorie densities, training scenarios, and dental benefits. Recognizing which line you’re looking at instantly narrows your choice set and prevents impulse buys that don’t align with your dog’s needs.
Calorie Density vs. Daily Allowance: Doing the Math
A single large-breed biscuit can wipe out 15 % of a Yorkie’s daily calories. Fruitables prints exact kcal per treat on every pouch, but you still need to convert that number into your dog’s resting energy requirement (RER). Quick rule: divide your dog’s ideal weight in pounds by 2.2, raise to the 0.75 power, multiply by 70, then multiply by life-stage factor (1.6 for typical adult). Compare the treat’s kcal to 10 % of that total—anything above is a meal, not a snack.
Texture Profiles and When to Use Them
Soft-baked Skinny Minis dissolve quickly, making them ideal for rapid-fire shaping sessions. Crunchy variants create a tooth-scraping effect that reduces tartar accumulation by up to 19 % in clinical trials. Jerky strips require prolonged chewing, triggering satiety hormones that can curb scarf-and-barf tendencies in inhaler breeds.
Limited-Ingredient Philosophy: Marketing Buzz or Medical Must?
For dogs with adverse food reactions, “limited” isn’t a slogan—it’s a lifeline. Fruitables caps most recipes at nine whole-food components, eliminating common triggers like beef, soy, and artificial dyes. If your vet has prescribed an elimination diet, cross-reference each ingredient against the suspect list; even superfoods like blueberries can confound trial results if introduced too early.
Superfood Add-Ins: Science or Fairy Dust?
Pumpkin for soluble fiber, coconut for MCTs, turmeric for inflammation—Fruitables’ add-ins are backed by peer-reviewed studies, but dosage matters. A treat delivers milligrams, not grams, of bioactive compounds. Use these functional bits as supportive micro-dosing rather than primary therapy, and always loop your vet in when managing clinical conditions.
Grain-Inclusive vs. Grain-Free: Reading the Room in 2025
Post-FDA DCM reporting, grain-inclusive formulas have roared back. Fruitables’ oat-and-brown-rice lines now outpace legume-heavy SKUs in sales, but the decision should hinge on your individual dog’s taurine status and cardiac history, not TikTok trends. Request baseline whole-blood taurine if you own a Golden, Doberman, or Boxer, then re-check six months after any diet change.
Organic, Non-GMO, and Human-Grade: Decoding the Seals
“Organic” refers to agricultural practices; “human-grade” means the facility holds a USDA license for human food. Neither term guarantees nutritional adequacy for canines. Fruitables sources organic pumpkin and apples where supply chains allow, but prioritizes ingredient functionality over label badges. Pay more for organic only when your dog has pesticide sensitivities verified by patch testing.
Sustainability and Packaging: What the Pouch Won’t Tell You
Fruitables switched to 40 % post-consumer recycled film in 2024, but the multi-layer pouch still isn’t curb-side recyclable. The brand funds TerraCycle streams; request a free envelope inside your next Chewy box. If carbon footprint is a top concern, buy the 20-oz value bags—they use 28 % less film per ounce than five small pouches.
Price-Per-Treat Economics vs. Price-Per-Pound
A $14 bag that lasts two months can be cheaper than a $7 bag gone in a week. Calculate cost per treat by dividing sticker price by the stated piece count, then amortize over your dog’s daily training budget. Fruitables’ high scent intensity means most dogs work for half the volume of lower-aroma competitors, tipping the value equation in your favor.
Allergen Management: Cross-Contamination Realities
Fruitables manufactures on dedicated lines for each protein, but shared warehousing can introduce airborne chicken fat to supposedly salmon-only batches. If your dog has anaphylactic-level allergies, email customer service for the lot-specific allergen swab report—they keep PCR data on file for three years.
Training vs. Enrichment: Matching Treats to Behavioral Goals
High-frequency reinforcement calls for sub-3 kcal pieces that swallow fast. For enrichment toys, you need a chew rate that prolongs engagement without calorie overload. Freeze a Crunchy biscuit inside a Toppl to extend lick time while keeping total intake under 5 % of daily calories—a hack that lowers cortisol in kennel-sensitive dogs.
Transitioning Safely: Introducing New Formulas Without GI Chaos
Sudden rotation can trigger osmotic diarrhea, especially with fiber-rich pumpkin. Follow a three-day micro-dose schedule: 25 % new treat on day one, 50 % day two, 75 % day three, provided stools stay < 3 on the Purina fecal chart. Keep total treat volume constant to isolate the ingredient variable.
Red Flags in Reviews: How to Spot Fake or Misleading Feedback
Watch for photo mismatches (jerky pictured but review claims soft chews), identical wording across accounts, or 5-star posts dated before the SKU launched. Fruitables batches carry a Julian date stamp; genuine reviews usually reference lot code experiences when reporting inconsistencies.
Vet-Approved Checklist for 2025 Buyers
- Verify calorie count against RER
- Confirm protein source aligns with allergy profile
- Check for sodium > 1 mg per kcal if your dog is heart-sensitive
- Ensure texture matches training or dental goal
- Request COA for any dog with renal, hepatic, or diabetic issues
Storage and Freshness: Extending Shelf Life Without Losing Nutrients
Once opened, squeeze out excess air, roll the pouch tight, and clip shut. Oxygen is the enemy of omega-3s in flax and salmon lines; store jerky below 70 °F to prevent lipid oxidation rancidity. If you transfer to glass, choose amber jars—light degrades vitamin C in superfruit pieces within two weeks.
Frequently Asked Questions
1. Are Fruitables treats appropriate for puppies under six months?
Yes, but select a Soft & Chewy variant and break into pea-sized pieces to prevent choking and calorie overfeed.
2. Can I use Fruitables as a complete meal replacement in a pinch?
No. Treats are formulated below AAFCO thresholds for essential amino acids and minerals; after 24 hours, transition to a balanced diet.
3. Do Fruitables expire if the pouch is unopened?
Best-by dates are 18 months from bake day if the seal remains intact and storage stays under 80 °F.
4. Are the superfood ingredients safe for dogs with pancreatitis?
Choose the lowest-fat Skinny Mini option (≤ 2 % crude fat) and clear the specific recipe with your vet first.
5. Why does my dog suddenly reject a flavor she used to love?
Palatability shifts can signal dental pain, nausea, or lot-to-lot aroma variance; try a different texture first, then consult your vet if refusal persists.
6. Is there a risk of obesity with grain-inclusive formulas?
Calories, not grains, drive weight gain. Measure against RER and subtract from meal allotment to keep daily total constant.
7. How do I report an adverse reaction?
Email support@fruitables.com with lot code, purchase receipt, and clinical timeline; they forward to their veterinary nutritionist within 24 hours.
8. Are Fruitables bags recyclable anywhere in the U.S.?
Only through the brand-funded TerraCycle program; request a prepaid envelope online or at independent pet stores.
9. Can cats eat Fruitables dog treats?
They’re not toxic, but taurine and arginine levels are sub-feline; stick to cat-specific treats to avoid cardiac risk.
10. What’s the best way to travel with Fruitables without crushing them?
Use a hard-sided snack container with a silica packet to control humidity; Crunchy biscuits stay intact for a week in carry-ons.